I get asked frequently where to buy certain nootropic supplements. Especially by people new to nootropics.
Because the term “nootropics” is starting to go mainstream. More and more people are finding you can heal and optimize your brain with certain dietary supplements.
And supplement manufacturers are noticing the increased interest in brain and cognitive health. New products and nootropic stacks are introduced nearly every week.
Naturally, the world leader in online shopping wants their share of what you’re willing to spend on supplements for your brain.[i]
Amazon now has a large and growing selection of individual nootropic supplements and pre-formulated nootropic stacks by established supplement companies. And newly founded companies going after the same growing market.
I’ll share with you names of the nootropic companies you’ll encounter on Amazon in this post.
For the serious neurohacker, Amazon is likely part of your monthly shopping for nootropics.
This post will help guide you in using Amazon for finding nootropic supplements. And what you won’t find on Amazon but need to shop elsewhere.
Table of Contents
Nootropics Going Mainstream
When you walk into a natural health food or vitamin store today, you’ll likely find a row of shelves labeled “brain health” or “cognitive support”. That section wasn’t labeled 3 or 4 years ago.
And go to the website of any major supplement manufacturer and you’ll find a section in their menu for “brain health” or “mood support”.
Companies like Thorne Research, Solgar, Natrol, Nature’s Bounty, NOW Foods, Doctor’s Best, and Irwin Naturals. But search their website for “nootropics” and you get a blank return.
But a few supplement companies are picking up on the trend. And it’s only happened recently.
Type the word “nootropics” in the search bar for Gaia Herbs, Puritan’s Pride, Life Extension, Swanson Vitamins, or the Vitamin Shoppe and you’ll get their version of nootropics or pre-formulated nootropic stacks.
The term nootropics is not yet part of our everyday vocabulary. But interest in brain health and cognition has now taken the lead over other health concerns in the alternative and natural health market.
Amazon Buyer’s Guide to Nootropics
Founded in Seattle in 1994, Amazon began as an online seller of books. The company has since expanded into selling electronics, software, games, clothing, furniture, food, toys, jewelry, and dietary supplements.
Amazon offers most of the nootropics reviewed on the Nootropics Expert List. A much wider selection that you’ll find at stores like Walgreen’s, Walmart or even your local vitamin store.
And you certainly will not find controlled ‘smart drugs’ that normally require a doctor’s prescription. Drugs like Adderall or Modafinil.
Another important thing to be aware of is Amazon is not the only seller of supplements in the Amazon marketplace.
Many of the individual supplement manufacturers like Puritan’s Pride and NOW Foods have their own stores on Amazon.
And finally, be aware of whom you are buying from. Sometimes you’ll come across a 3rd party storefront or seller you’re not familiar with who are selling supplements from one of the major brands.
Here you must be cautious because counterfeit supplements have been found on the Amazon marketplace.[ii] Including major label counterfeits “fulfilled by Amazon”.
It’s safer to purchase directly from the manufacturer’s storefront on Amazon. To ensure you are getting what you are paying for.
“Amazon Elements” Nootropic Supplements
Amazon has introduced their own private label Amazon Elements line of nootropic supplements.
Amazon Elements tests every batch of supplement for potency, verifying ingredient identity and non-GMO, and for microbes and heavy metals.
Amazon also details the company of origin for each ingredient in the product listing. And how each ingredient is produced.
You can also use the Amazon app on your phone to scan the code on the bottle and view test results for that bottle of supplements.
Amazon uses Arizona Nutritional Supplements located in Chandler, Arizona as their supplement manufacturer.
“Amazon’s Choice” Nootropic Supplements
Search for the keyword phrase “nootropic supplements” on Amazon, and you’ll get a list of pre-formulated nootropic stacks. Some from companies you may have heard of and many you’ve never seen before.
But one of these listings will include the black badge “Amazon’s Choice”. The Amazon’s Choice product designation began in 2015 as a way for the company to support Alexa voice-operated devices.
This purely algorithmic based decision appears to be based on the following factors:
- Competitively priced
- Bestseller in its category
- Highly rated from user reviews
- Available to ship immediately
- Eligible for Prime delivery
- Lower return rate that similar products
The Amazon’s Choice result I got when writing this post was for Neuro-Peak by Zhou Nutrition. The product is advertised as supporting “memory, focus and clarity”. The stack contains Bacopa Monnieri, Ginkgo Biloba, Rhodiola Rosea, DMAE and Vitamin B12 (cyanocobalamin).
Like many other pre-formulated stacks on the market this product may help some people. But I suggest finding out the quality of the ingredients used in this stack from Zhou Nutrition. And pay close attention to the user reviews.
“Best Seller” Nootropic Supplements
The Amazon Best Seller’s rank, also known as the “Amazon Sales Rank” is a score that Amazon assigns a specific product based on sales and historical sales data which fluctuates hourly.
But this score doesn’t tell us much if you are looking for a well-rounded pre-formulated nootropic stack.
For example, my search returned a list of supplements which included neuroIGNITE by Havasu Nutrition which was tagged as a “Best Seller” in my search results. Look more closely and you realize it’s a “#1 Best Seller” in “Gingko Biloba Herbal Supplements”.
The next nootropic stack in my search results tagged as a “Best Seller” was “Vital Brain Booster”. Look more closely and it’s a “#1 Best Seller” in “Kava Kava Herbal Supplements”. This product has nearly the same ingredient list as Neuro-Peak mentioned above. And contains zero Kava Kava.
The only way Amazon’s Best Seller rank may help you in your search for a nootropic stack is it generally flags a product with a lot of reviews.
I’ve found verified user reviews on products to be very helpful as one part of my buying decision.
“Sponsored” Nootropic Supplements
Amazon “Sponsored” products help nootropic supplement manufacturers promote their stack on the first page of Amazon’s search results. The manufacturers pay an advertising fee to Amazon to be featured.
“Sponsored” products appear at the top of the first row of your search result.
Sponsored nootropic stacks do not reflect the quality of the product. Only that the company paid Amazon for it to appear at the top of your search results.
Amazon Customer Reviews
In a perfect world, customer reviews should give you a good indication on what buyers of that product genuinely thought of the product’s quality.
While many customer reviews are genuine, again this is a case of “buyer beware”. Because you don’t need to purchase a product to leave a review. Anyone can leave a review including competitors wanting to do harm to a company’s reputation.
Amazon attempts to make this review process legitimate by including a “verified buyer” tag alongside the name of a reviewer if they bought the product.
But there is no way to verify the legitimacy of the review. Because the review process can easily be abused by competitors’ marketing teams.
Use discretion on how much weight you put on customer reviews when making your buying decision. With practice, and reading a lot of reviews, you get better at identifying real customers with legitimate praise or concerns.
Why Buy Nootropics on Amazon?
The most obvious reason for buying nootropics on Amazon is convenience. And you can often find nootropics on the Amazon marketplace that you can’t find in your local store.
If you pay for a yearly Amazon Prime account, it includes free one-day or two-day shipping.
I’ve also found many individual nootropic supplements manufactured by companies I trust are priced lower on Amazon compared to my local store.
You also have access to customer reviews and a simple, quick way to research a product. Which is not easy to do in your local vitamin store.
Amazon also makes returning a product fairly easy if you are not happy with a purchase.
But the downside is it’s so easy to hit the buy button. Leaving it entirely up to you and your research ability to choose the best nootropic supplements.
Fortunately, you have Nootropics Expert® to help you do your research before making your buying decision.
Use the Nootropics Expert Guide and scroll through the post titles to find topics that relate to your cognitive health issues. Each post provides several nootropic supplement options for you to try.
And make sure you read “How to Determine a Nootropic Company Reputation” before deciding which company to buy from.
Best Pre-Formulated Nootropic Stacks on Amazon
Do a search for “nootropic supplements” on Amazon and you’ll get several pages of pre-formulated nootropic stacks.
Three or four brands stand out with a couple thousand user reviews. While the rest have less than 100 reviews.
Pricing ranges from less than $20 USD to over $60 USD. But pricing doesn’t seem to reflect number or quality of ingredients. And several stacks by different manufacturers seem to have very similar or the same ingredients.
And most companies offer their product in capsules while two major sellers with several different formulations offers tubs or bags of powder.
Some of the most popular pre-formulated nootropic stacks on Amazon include:
The Genius Brand
The Genius Brand comes in several different formulations offered as a tub of powder or capsules. The company details exact amounts of each ingredient in the bottle.
The Genius Brand uses patented ingredients when they can and are price competitive with other quality nootropic stacks.
HVMN Rise + Sprint + Yawn
Formerly Nootrobox, HVMN offers three nootropic supplement stacks; Rise, Sprint, and Yawn. As well as an Omega-3 called Kado.
Each nootropic stack generally addresses the time of day that the company suggests you take them; Rise in the morning, Sprint for the afternoon, and Yawn as a sleep aid.
See my full review of HVMN’s nootropic products.
Neuro-Peak by Zhou Nutrition is considered an “Amazon Choice” on the day I’m writing this post. The company has several different supplements that are also sold in local supermarkets and vitamin shops.
The Neuro-Peak supplement that appears on the first page of my search result is a slimmed down nootropic stack for memory, focus, and clarity. It contains Bacopa Monnieri, Phosphatidylserine (PS), Ginkgo Biloba, Rhodiola Rosea, DMAE and Vitamin B12.
Brain Plus by Arazo Nutrition has a higher number of user reviews than most other nootropic stacks in my search. And is cheaper than most other stacks which is clearly reflected on their ingredients label.
This stack is primarily a multivitamin with a loaded but very weak “proprietary formula” of various nootropics which I’ve reviewed individually here on Nootropics Expert.
There are several nootropic stacks like this one on Amazon. All with the same or very similar ingredient list.
It’s the kind of pre-formulated nootropic stack that I would NOT recommend and only include it here because of its prominence on Amazon.
Neuro-Stack by Akua Life of California doesn’t have that many customer reviews on Amazon which I think is unfortunate. Because while pricey, this is one of the best pre-formulated nootropic stacks on Amazon.
This well-rounded stack stands out for two reasons; first it contains the bioavailable equivalent of 3,172 mg of organic Lion’s Mane Mushroom, grown on a farm, on natural substrates, and wild harvested.
The images they have on Amazon show the actual farm that grows the mushrooms.
And second, the rest of the stack uses patented ingredients in dosages you can feel. I’ve tried this stack and personally recommend trying it especially if you are looking for a longevity formula.
And it’s a great value. Akua Life sells Neuro-Stack for less than Amazon here.
Natural Stacks CILTEP
Introduced by its founder in a Longecity.org thread, the CILTEP® formula by Natural Stacks has been around since 2012. Which attests to the longevity of this stack.
The founder Abelard Lindsey was going back to graduate school. And was looking for a way to make it easier for him to learn new material.
Lindsey found that the enzyme PDE4 breaks down cAMP molecules which are messenger systems that relay brain signals. If you inhibit PDE4 you increase cAMP which in turn boosts long-term memory, wakefulness, cognition and neuroprotection.
Alpha Brain by Onnit is one of the more well-known nootropic stacks. Made with “Earth Grown Ingredients”, Alpha Brain contains low doses in 3 “proprietary blends”.
The dosages of each ingredient are far too low for cognitive enhancement. And it’s reflected in its 3/5 average user reviews.
Qualia Mind + Focus
Qualia Focus is 7 capsules first thing in the morning. And Qualia Mind is another 7 capsules in the morning. A total of 14 capsules for both stacks.
The company uses quality ingredients at dosages that work. But to get the benefit of both stacks will cost you about $200 USD.
One interesting thing to note is Qualia Mind is an “Amazon’s Choice” under the category “Qualia Mind”.
I didn’t realize that was considered a “category” unless the Neurohacker Collective has a special marketing arrangement with Amazon.
Bulk Supplements is a leading manufacturer of dietary supplements that sell direct to consumer on Amazon as well as bulk shipments to other supplement companies.
The company is Hard Eight Nutrition LLC dba BulkSupplements.com and based in Henderson, Nevada with a large manufacturing facility.
They do inhouse testing of their supplements. And will even send you a Certificate of Analysis (COS) upon request for specific batch numbers of product.
Individual Nootropic Supplements on Amazon
One of the primary reasons to buy nootropics on Amazon is it’s often one of the only, and certainly the easiest way, to find many individual nootropic supplements.
Nearly any nootropic that I’ve reviewed and that’s on the Nootropics List is available from any of several sellers on Amazon.
A few supplements are sold by Amazon under their Amazon Elements brand which I mentioned earlier in this post. Bulk Supplements sells nearly every nootropic I’ve reviewed here on Nootropics Expert.
Here’s a tip: when it’s hard to find a nootropic like Saffron in the correct dosage. Or you question it’s the purity and quality of an ingredient. Look for that nootropic in a pre-made formula from a reputable company.
For example, Gaia Herbs® has introduced a new nootropic line of supplements. Including a product called Gaia Herbs Nootropic Focus which contains Lemon Balm, Spearmint, Ginkgo Biloba and the correct daily dosage of Saffron (32 mg).
Another tip: please study and become familiar with my post “How to Determine a Nootropic Company Reputation” before making a buying decision.
There is a lot of low quality and even fraudulent product sold on Amazon. Learn how to assess the reputation of a company and its products before buying from them.
Nootropic Supplements NOT Sold on Amazon
Unlike every one of its major competitors, Opti Nutra® has chosen not to sell Mind Lab Pro® or any of its Performance Lab® line of supplements on Amazon.
As they explain in their FAQ’s, “We choose to not sell Mind Lab Pro® on Amazon for a few reasons. Amazon is not always discerning about which nootropics can be featured on its site, and we do not want Mind Lab Pro® to appear alongside (and therefore be associated with) low-quality junk products. Amazon is also a “Wild West” environment in ways, where reviews are easily manipulated by jealous competitors.”
If you find Mind Lab Pro® or any of the Performance Lab® supplements on Amazon, DO NOT buy them. Because these are unauthorized sellers and could possibly even be fraudulent product.
For detailed reviews of each of Opti Nutra’s products, please see my reviews:
The nootropic supplement marketplace has exploded since I founded Nootropics Expert®.
Dozens of new companies trying to grab their share of this rapidly growing market.
And older, well-established dietary supplement companies have recognized an opportunity as well.
Even companies like Gaia Herbs has introduced a new nootropic line of supplements.
So now more than ever before it’s “buyer beware”. While quality companies like Gaia Herbs is a welcome competitor to the nootropic supplement marketplace, a lot of junk as shown up as well.
One of the largest online marketplaces in the world, Amazon does their best to only allow legitimate companies to sell. But it’s still up to you to carefully vet each vendor.
Ensure each bottle contains what it says on the label. Read the “user reviews” and see what others are saying about a product. And ask for proof or a Certificate of Analysis (COS) if you are still not 100% sure.
Use the reviews here on Nootropics Expert® as a guide on what to buy including the correct forms of each nootropic.
Never before in human history has it been easier to help heal ourselves. And optimize our brain and our health with the help of nootropic supplements.
Amazon is one more way to find nootropic supplements to help you get better.